I whakaingoatia nga tohu waka tino utu nui
Ko Toyota te rarangi tuatahi i runga i te rarangi 2019 o Interbrand's XNUMX Tino Waiata o te Ao, kei te tuunga tuawhitu.
E ai ki te rangatira o Interbrand's Top 100 Global Brands 2019, kua eke ano a Toyota ki runga ake i te rarangi o nga waitohu waka tino nui.
Ka eke ki te tuawhitu o te katoa, ko te uara o Toyota i piki 56.2% tau-a-tau ki te $234.2 piriona, i runga ake i nga tohu rongonui a Apple ($9 piriona, +167.7%) me Google ($8 piriona, +125.3%). Amazon ($24B, +108.8%), Microsoft ($17B, +63.4%), Coca-Cola ($4B, -61.1%) me Samsung ($2B, +XNUMX%).
Heoi, i te waahi tuawaru - me te waitohu tino rongonui - ko Mercedes-Benz, i peke atu i te 50.8% ki te $45.4 piriona, me te whakanoho i te tohu mana Tiamana ki mua o McDonalds ($4 piriona, +44.4%) me Disney ($11 piriona). , + XNUMX%).
Ko Toyota me Mercedes-Benz nga momo motuka e rua anake i eke ki runga i te tekau, engari ka hoki ano a BMW ki te turanga 10, ka piki kotahi paiheneti ki te $11 piriona.
Ko te waitohu tino nui e whai ake nei ko Honda, ko te 21st, ko te 24% ki te $39.9 piriona, me nga kamupene penei i a Facebook ($32.4 piriona), Nike ($32.2 piriona), Louis Vuitton ($25.6 piriona) me GE (XNUMX piriona taara). Waitohu me BMW.
I muri mai i a Honda, Ford me Hyundai i eke ki te 35th me te 36th, ko te mea o mua i piki 14.3% ki te $14.2B me te whakamutunga ki runga XNUMX% ki te $XNUMXB.
Ko Volkswagen kei te 40th te waahi me te $12.9bn (+6%), ko etahi atu rama Tiamana Audi me Porsche kei muri i te uara me te $12.7bn (+4%) me te $11.7bn (+9%) he hea ka noho ki nga waahi 42 me te 50th. .
Ko Nissan, kei te waahi 52, ko tetahi o nga rama motuka e toru kua ngaro i tenei tau, ka heke e ono paiheneti ki te $11.5 piriona, ko etahi atu ko Kia (78th ($6.4 piriona, -7%) me te waahi 85-th) Land Rover ($5.9 piriona. ). , -6%).
Heoi, i waenganui i Nissan me Kia i roto i te 77th wahi ko Ferrari, i peke 12% ki $6.5 piriona, ia Mini ($5.5 piriona, +5%) porotaka waka waitohu i roto i te runga 100 i 90- m wahi.
Hei whakatau i te utu, Waehau kare noa e titiro ki nga mahi a te kamupene me nga matapae putea, engari ko te waahi me te kaha o te waitohu ki te maakete.
He maha nga ahuatanga o roto ka whakaarohia ano, penei i te pono me te whakautu, me te pono o te waitohu, te whai take me te whakaurunga ka whakaarohia ano i te hua whakamutunga.
